Fire Up LLC

Pieter Van Winkle supports founders and executives in transforming their relationship to life, leadership, and what it means to live from one's soul. As the founder of FIRE UP LLC, he helps organizations evolve from average performers to magnetic partners, employers, and investments.

Pieter’s team addresses the real challenges behind the business metrics: executive burnout, employee retention, and cultural stagnation. His team delivers personalized, high-impact solutions that blend coaching, leadership development, and inner work—because growth at the top drives everything else.

He has worked with Fortune 500 CEOs, founders, and high-performing individuals seeking depth, clarity, and conscious growth. Guided by the principle “move slow and wake up,” Pieter believes companies that reward personal development alongside performance don’t just scale—they evolve.

Drawing from decades of global study with master teachers, his approach blends disciplines such as NLP, Gestalt, 5Rhythms, the Enneagram, meditation, wilderness rites of passage, grief work, and creative expression. Pieter lives with his wife and two children on their homestead farm in Western Colorado.